Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Penelope Trunk, columnist for the Boston Globe, Yahoo Finance and author of the new book, The Brazen Careerist: The New Rules For Success. Show Notes:Introduction: Penelope’s StoryThe Role of Penelope’s Blog: Conversation with readers, promotion, awareness, new ideasThe column is interactive, the blog is conversation, the book = the perfect extensionNetworking: Eric and I met Penelope through her blog.Penelope: “I meet the coolest people through commenting and interacting with the web.”The ideal benefits of a blog = conversation and interactionSelf-Marketing 2.0:Penelope’s blog = advice; a new way to think about the 21st career landscapeWhat advice would you give someone who is satisfied but not fully fulfilled in their job?Steve Rubel – the blog evangelist – sit next to the CEO b/c the blog is so powerfulBlogs = “the great equalizer” and even playing field where good ideas and quality mattersTake the small steps to increase your presence and “searchability” onlinePeople need to be aware of their online presence – WSJ ArticleThe new self-marketing: through blogs, social networking -> more short-term benefits Networks and Skill sets are getting built faster and faster Penelope’s book: The Brazen CareeristCore: 45 tips on personal responsibility, commitment to personal development and consciously developing your peer groupAdvice? BE NICE! A Smile will go a very long way.

Authenticity is winning

The Future? Values are changing : Discrepancies between young and old. Gender divide is eroding. People value time, happiness and people over money.

[tags] penelope trunk, self-marketing 2.0, the brazen careerist, marketing.fm, podcast, marketing podcasts, [/tags]